Design by Jay Armstrong
Concept: To create a window display and mannequin design based on a fictional marketing campaign called Jolly Ranchers Deluxe, a rebrand focusing on the diversity of urban life and the people who enjoy Jolly Ranchers
Inspired by youth sub-cultures of NYC and contemporary marketing that focuses on catering to and depicting younger and bolder markets.
Costume Renderings done in Procreate, Window Displays done in Photoshop
Bubblegum Deluxe
For the early Morning 'Shoots And Late Night Jam Sessions
"Punk Bubblegum" Mannequin Final Concept
"Bubblegum Deluxe" Window Display Final Concept
Green Apple Deluxe
to keep the party going all night long
"Influencer" Mannequin Final Concept
"Green Apple" Window Display Final Concept
Blue Raspberry Deluxe
the Perfect Muse
"Artist" Mannequin Final Concept
"Blue Raspberry" Window Display Final Concept
Research and Sketches
Bubblegum Research
Green Apple Research
Blue Raspberry Research
Bubblegum Sketch
Green Apple Sketch
